A squad is a specialist team for one part of your marketing funnel. You switch it on and pay by the hour; the work arrives as to-dos in your workspace — added by you, or by 10x off the back of your diagnosis — and the squad executes them. Activate only the squads your weak stages call for, and leave the rest switched off.
Ongoing management, monthly campaigns, a steady list of small fixes. Billed against hours you have approved, and every to-do has an owner and a deadline.
Some jobs are pre-scoped, with a fixed deliverable and a fixed price. Those are bought per task rather than per hour. See the tasks →
Builds, rebuilds and fixes the thing every other channel sends people to.
Full builds and redesignsLanding and service pagesSpeed and mobile22 jobs · 1 fixed-price →Gets you found for what people actually type, and fixes what is stopping it.
Audits and keyword researchOn-page and technical SEOContent plans and new pages14 jobs →The map pack, the listings and the citations that decide local searches.
Google Business ProfileLocal pack rankingListings and citations6 jobs →Google and Meta campaigns built on the funnel stage that came back weak.
Google Search, Display and YouTubeMeta and TikTokRetargeting and audiences16 jobs →So you can tell which half of the money worked, rather than guessing.
GA4, Tag Manager and Meta PixelConversion and call trackingDashboards and monthly reporting19 jobs →The calendar, the posts and the reels — with a reason behind each one.
Content calendarsCarousels and reelsDM and comment automation6 jobs →Ad creative, graphics, video concepts and the proof assets that close.
Ad creative and refreshesOffer graphics and flyersVideo concepts and AI video11 jobs →Every enquiry captured, followed up and traced back to where it came from.
CRM setup and integrationLead capture and nurture funnelsFollow-up automation10 jobs →Welcome, nurture, follow-up and win-back — written and set running.
Welcome and nurture sequencesFollow-up and remindersPromotions and newsletters13 jobs →Whether an assistant names you when someone asks it for a business like yours.
AI search visibilityContent structured for AIAI-friendly FAQ content5 jobs →The stage that decides whether being found turns into being chosen.
Review systems and automationTestimonial and proof assetsReviews on your website5 jobs →The cheapest customer you will ever get is the one you already have.
Loyalty and rewardsReferral programmesReactivating old leads5 jobs →The plan the other twelve squads work to, and the review that follows it.
Ideal customer and competitorsMarketing strategy and planRoadmaps and funnel audits7 jobs →Score your funnel first and the weakest stage tells you which squad to switch on — and which twelve you can safely ignore this month.