Pay per hour · 20 credits / hour

Paid Ads Squad

Campaigns pointed at the funnel stage that came back weak, not at whatever had budget last month. The Paid Ads Squad sets up, audits and optimises Google and Meta — and tells you when the answer is to spend less.

Google Search, Display and YouTubeMeta and TikTokRetargeting and audiencesAccount audits and optimisation

What the Paid Ads Squad does by the hour

16 jobs with no fixed edge — the kind that run monthly, change as they go, or depend on what the last one found. Each becomes a to-do in your workspace, added by you, by 10x, or by the squad itself as the work turns things up, and the hours are billed at 20 credits / hour.

Set Up Google Search Ads for Your BusinessTo-do
Audit Your Google Ads Account and CampaignsTo-do
Optimise Your Google Ads CampaignsTo-do
Set Up Google Display Ads for Your BusinessTo-do
Set Up YouTube Ads for Your BusinessTo-do
Set Up Meta Ads for Your BusinessTo-do
Audit Your Meta Ads CampaignsTo-do
Optimise Your Meta Ads CampaignsTo-do
Create Retargeting Ad Campaigns for Warm AudiencesTo-do
Create Audience Segments for Your CampaignsTo-do
Set Up Campaigns for Lookalike AudiencesTo-do
Set Up TikTok Ads for Your BusinessTo-do
Create a Google Shopping Campaign for Your BusinessTo-do
Set Up Local Services Ads for Your BusinessTo-do
Set Up Google Merchant CenterTo-do
Improve Your Ad Conversion RatesTo-do

How the hours actually work

  1. 01Your funnel is scored across all eight stages, against your own trade rather than a number we invented.
  2. 02If the stage this squad owns comes back Weak or Critical, you activate it and approve a block of hours.
  3. 03To-dos land in your Road Map — added by you when you know what you want, or by 10x when the diagnosis does.
  4. 04The squad executes them. Every to-do carries an owner, a deadline and the hours it took, visible as it happens.
  5. 05Next month the same eight stages are re-scored, so you can see exactly what the hours bought.

Why this is not a retainer

A retainer commits you to a fixed amount of work every month whether or not that part of your funnel is the problem. Hours are approved against a stage that has been measured and found weak, and the squad is switched off again when it is not. You see what each hour went on, and you can stop at the end of any block.

Before you activate anything

See which stage is actually costing you customers.

The diagnosis is free and takes about five minutes to set up. If the Paid Ads Squad is not what your funnel needs this month, it will tell you that too.